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For you to generate more and more better, in both quality and quantity wise, traffic on your website, you need to learn the SEO techniques and tools. So lets look at how to do SEO.
SEO could be enhanced in three ways which are categorized as:
- Technical SEO
- On-Page SEO
- Off-Page SEO
By technical SEO, we mean the non-content material related to your website.
It is basically about enhancing and improving the backend foundation and structure of your website.
Improving technical SEO, results in better readability of the website, through which the search engines can easily understand what a website is actually about. It also then becomes user-friendly and gives a good user experience which ultimately results in more traffic and greater engagement rates.
SEO included in technical SEO is:
- Site architecture and structure
- Site speed
- Structure of Data
You can check the state and status of the technical SEO of your website by using a tool called Alexa’s SEO Audit Tool. This tool could help you know the status of your multiple technical elements on your website along with instructions for you to solve the technical issues if there are any.
Other tools that you can use for checking out your technical SEO’s status are: Google Analytics, Google Page speed insights, WebPagetest, Screaming Frog etc.
If you are looking for how to do SEO, On-Page SEO is one of the most popular mechanism which is related to the contents of your website. It is about optimizing individual pages on your website. On-Page SEO helps the search engines understand what content is being sold on your website and makes sure if your website is a valuable source for the people or not.
On-page SEO includes:
Search for the best keywords that you could use within the content of your website’s pages.
Using the right keywords in the right places in your website in the right numbers. It also involves the use of good meta-tag SEO.
Good Content Creation:
Creating and Publishing high quality content, that is unique and according to a user’s searched target keywords.
Famous SEO tools, like Onpage and SEO Crawler, help you use their keyword difficulty tools to search for the right and relevant keywords that are ranked high in low-competition keywords so that you can target them on your website and get more traffic.
Off-Page SEO techniques help you strengthen your website’s relationship with other websites. With the help of Off-Page SEO techniques, you can build a better reputation and authority of your website. Off-Page SEO techniques help Search Engines like Google, Yahoo and Bingo make sure that your website is an ideal search result for people because it is a trustworthy, reliable and reputable website on the internet.
Mostly Off-page SEO involves including in your website high-quality backlinks. If there are several websites that are pointing back to your website, it increases the credibility, authenticity and reliability of your website because in this way search engines get to know that your website is valuable and established. You could gain these high-quality backlinks and trust signals via variety of guest posting techniques and links building.
Just like the other two SEO techniques, Off-Page SEO can be enhanced with multiple other tools like Check my links, Internet Archive and Linkclump etc. to see a map of other websites that share the same content as you do on your website so that other websites could share their audience with you or you could share your audience with them. In this way, you can achieve guest blogging outreach strategy to gain and reach the targeted audience and increases your chances and opportunity to attract more traffic on your website.
Also, to create a better SEO plan, you need to focus on all three techniques so that you can be on the top most position of search engine results.